Molson Canada
Molson MVP – Activation Guide
Molson’s Most Valuable Pick (MVP) app lets fans predict live hockey outcomes and test their trivia skills—all while deepening their connection to the game. It started as an on-premise experience tied to the NHL, but this year, it’s expanding into bars, partner markets, and even off-premise, now without the NHL tie-in.
The ask:
Create a simple, effective activation guide that keeps Molson top of mind during hockey season. We’re building a 360° toolkit with on- and off-prem tools, pre-shop touchpoints, and ways to weave Molson MVP into every part of the shopper journey—both in a “generic” version and regionalized for Molson’s partner teams.
Off Prem
However you express your fandom, one thing’s the same: Nothing beats raising a Molson with your fellow hockey-heads, whether you’re wearing the same jersey or on the other side of the faceoff. And if you believe hockey is for everyone, guess what? We’ve got a beer with your name on it. YOUR TEAM. YOUR FANDOM. YOUR GAME. YOUR MOLSON.
SCAN POS AND LET MOLSON DELIVER THE HOCKEY GAME DAY YOUR FANDOM DESERVES.
On Prem
Enhance the new Alliance-themed MVP App experience with an exclusive set of unique rewards based on your team…Or celebrate your unique fandom with custom jerseys and gear… Or even watch the game from the bar with tools that bring the action to life, plus Molson buckets waiting just for you and your crew…
