Arnold Palmer Spiked
Summer 2025 Creative: Retail
The Ask: Create “new news” for APS to recruit new drinkers beyond golf enthusiasts.
Our Interpretation: How do we define “well-played” within the context of retail?
Strategy: Get creative with summer conventions
How: By illustrating what it means to have a well-played summer
You might not be living large 24/7, but with the help of APS, you can still have a summer of luxury. Now that’s well played.
HOW IT WORKS: Customers will scan POS for a chance to win an all-expense paid getaway for four.
The Fine Print: We’ll whisk winners off to Talking Stick Resort for a weekend—covering their flights, accommodations and a welcome package. Winners will also receive a cash prize to cover greens fees for the weekend.
Didn’t win a weekend at Arnie’s? Don’t fret!
Secondary prize winners will receive gifts that help elevate their summer, like: Golf club greens fees or access for a day and swag from our merch collection.
Plus, we’ll keep APS drinkers looking good all summer long with a merch collection that merges loungewear and country club attire. Pieces will feature two-sided or color blocked designs to reflect being “half and half.”
Uses: Secondary prizing, Distributor swag, ”Arnie’s Club” attire upon arrival at Arnie Springs, On-prem giveaways, Influencer packs
C-STORE: Grab a branded take-home tote near the cooler to mix and match APS singles and create your own mini Arnie’s Club pack.
Add an additional display enhancer to set the scene. This floating APS holder cabana will bring the Arnie’s club vibes right to the store and act as a distributor incentive. Plus-Up: Offer as a near-pack gift with purchase.
Social
How it works
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How it works ⋆
Scan for the chance to win a weekend at an APS resort turned country club.
WIN
A weekend stay at an APS resort that we’ll take over with décor, free clubware from our merch collection and more
SCAN POS
ENTER
How it comes to life
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How it comes to life ⋆
LARGE FORMAT
Expandable display create
a country club scene in store
C-STORE
Clings help APS stand out at cooler
ON PREMISE
Animated LEDs and tools
transform any bar into an APS club
RETAIL MEDIA
Retail media drives
APS purchase online