For the last 4 years, FCB has hosted a 3% Conference after-party. This years 3% Conference theme was The 29%. The 29% represents the percentage of female creative directors in today’s industry. The theme for our party, Above Average, was based off FCB Chicago’s stats, being above average at 49% female creative directors. Our creative and design team was able to work towards making this concept come to life. We used this theme and messaging through each of our designed pieces: invites, enamel pins, tote bags, event signage and videos, and an interactive wall that’s stats would update with the current make-up of the party.
Assets created by Lead Designer Stephanie Falaschetti.
Experiential Partner: FCBX
Creatives: Caroline Jacobs, Robyn Frost, Henry Foenander
EVP, Head of Design: Kevin Grady
VP, Design Director: Michele Morales
Designers: Stephanie Falaschetti, Patricia Witt, So A Ryu
Special shoutout to the Lead Designer Stephanie Falaschetti and the entire design team on making these incredible assets.