For Xfinity Retail stores, our ask was to bring the brand’s refreshed identity to life in a bold, immersive way—rolling it out across every U.S. retail location. We transformed each store into a living, breathing expression of the new brand by using Xfinity’s own devices as digital canvases. From tablets to TVs to interactive displays, we tapped into the power of the new look to create a seamless, connected experience—linking every screen and every touchpoint into one cohesive ecosystem. The result was more than just a retail refresh—it was a fully synchronized brand takeover that made every store visit feel uniquely Xfinity.

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