Raise The Crown - Budweiser X Biggie
In 2023’s legacy year celebrating the 50th anniversary of Hip Hop, Budweiser is bringing back the limited-edition Biggie cans. The brand proudly acknowledges the great past and isn’t stopping, they’re striving to make their imprint on the next 50 years of Hip Hop too.
The Ask: Develop a Budweiser trade program that supports the LTO Biggie cans (25oz + 12pks) and drives consideration of Budweiser by authentically connecting the brand’s positioning with the values of the Hip Hop community.
Creatives: Stella Kwoun, Elizabeth Romano, Will Wilson, & Ed Petche
